About Us

Strategic Goals

Vision and Mission

The Canadian Public Relations Society (CPRS) Foundation is the philanthropic arm of CPRS. As a national charitable Foundation, it operates as a separate entity from CPRS National but is also focused on pushing the boundaries for public relations and communications profession and professionals; building the same opportunities for everyone throughout the public relations (PR) community in Canada.

The Foundation gives back and impacts change for the next generation of communicators, public relations professionals and the PR community through sustainable fundraising. Together we can make an impact and support communities through scholarship.

Governance

The Foundation is a charitable non-profit organization dedicated to the advancement of communications and public relations in Canada. We are the charitable arm of CPRS National and who is partner and the sole member of The CPRS Foundation. Our organization, is guided and governed by our volunteer board, supported by Foundation volunteers.

Michelle James, MA, APR, Regina, SK

Chair

Michelle James, MA, APR, Regina, SK

As a Communications Consultant - Digital Strategist for the Saskatchewan Cancer Agency, Michelle is responsible for the digital strategy including the website, social media and its intranet. Michelle is also the Secretary for the National Board of CPRS. While not a native of Regina, she considers it her home base.

Michelle holds a Master's in Professional Communication from Royal Roads University and has earned her Accreditation in Public Relations (APR). Her research and professional interests include social media, social and digital identity, stakeholder relations and communications in a digital space. She also has Bachelor of Arts in English, Bachelor of Arts in Fine Arts and a Certificate in Public Relations.

Johanna Ward, MA, APR, Vancouver, BC

Vice-Chair

Johanna Ward, MA, APR, Vancouver, BC

Johanna Ward, MA, APR is a Senior Communications Strategist with the BC College of Nurses and Midwives. Her role includes media relations, issues management and providing strategic counsel to senior leadership. Prior to joining the College, she worked as a journalist, copy editor and PR strategist. Through her career, she's provided thought leadership and powerful storytelling for clients in a broad range of industries.

Johanna earned a Master's in Professional Communication from Royal Roads in 2017, and received her APR in 2020. She is a big believer in the value of a strong professional association and of the value in giving back. A Past President of CPRS Vancouver, Johanna has served as a CPRS National awards judge, jury coordinator and mentor. She currently sits on the CRPS National Programming Committee and Nominating Committee, chaired the advisory committee for the 2021 CRPS National conference, and co-chaired the Local Advisory Committee for the 2023 National CPRS Conference, ELEVATE. She joined the CPRS Foundation board in 2023 as vice-Chair.

Stephanie Fung, Winnipeg, MB

Secretary

Stephanie Fung, Winnipeg, MB

Stephanie Fung Stephanie Fun is a senior public relations and communications practitioner.

She advises executives on issues and reputation management as well as how to use PR and marketing to build strong brands. Her clients look to her to develop communication initiatives and strategies that resonate across North America in a wide range of industries. She’s aided and taken lead in public relations strategy development, media training, events management and online marketing initiatives for multiple local and national organizations, including Dynacare, Efficiency Manitoba, Travel Manitoba, Assiniboine Park Conservancy and others.

Rae-Flavien, CPA, Toronto, ON

Treasurer

Rae-Flavien, CPA, Toronto, ON

Rae-Ann Flavien is a graduate of Brock University, holds an honours Bachelor of Accounting (Co-op) degree, a Master of Accountancy degree and is a qualified Chartered Professional Accountant. Rae-Ann has over 5 years of public accounting experience, providing quality auditing, accounting and tax services to a wide range of clients in various industries. In her spare time, she enjoys baking and is an avid wine connoisseur.

Molly Cormier, MPR, Moncton, NB

Board of Directors

Molly Cormier, MPR, Moncton, NB

Molly Cormier is a former journalist, former civil servant, and current Director of Brand and Communications for Atlantic Lottery Corporation, a publicly owned gaming and entertainment company that contributes 100 per cent of profits back to Atlantic Canadian communities each year. She currently serves as a member of the CPRS Atlantic Council.

Molly holds a Masters of Public Relations from Mount Saint Vincent University and a Bachelor of Arts from St. Thomas University. Her research specialties focus on corporate reputation theory and reimagining capitalism by building social purpose-driven brands. She believes in using marketing and communications as a tool to tell stories about social purpose, and in 2019 she won a Gold Quill Award for Marketing, Advertising and Brand Communication from the International Association of Business Communicators for a PR campaign called Atlantic Canadian Holiday Memories.

Wayne Knorr, APR, Fredericton, NB

Board of Directors

Wayne Knorr, APR, Fredericton, NB

Wayne Knorr, APR, retired as Communications Manager for the City of Fredericton in December 2023. With over 30 years experience in the fields of tourism and communications, he is now providing support to several clients as the Principal Consultant with Knorr Communications.

In addition to volunteering with local church and community activities, he is a National Board Member of the CPRS Foundation and a member of the CPRS National Governance Committee. He is a Past President of the Canadian Public Relations Society (2020-21).

Accredited in Public Relations, he has an Honours degree in English from St. Thomas University and a Certificate in Business Administration from the University of New Brunswick. A proud husband, father, and grandfather, he is finding some time to travel now that he is retired.

Richard Tea, Montreal, QC

Board of Directors

Richard Tea, Montreal, QC

Richard Tea is a highly experienced professional with over 20 years of experience in data & analytics, marketing, management consulting, and IT. He currently leads the analytics and marketing performance team at BD, where he develops and deploys marketing & communication measurement programs and partners with technology teams to evolve data & analytics capabilities. He has a proven track record of delivering results for demanding clients in various industries and is recognized as a subject matter expert and trusted advisor to senior executives. With a wealth of experience in the financial services industry, he has helped established players innovate and create value. He is also a public speaker and has presented at events in Canada and the United States on these topics. Richard holds an MBA from HEC Montréal, where he focused on finance and corporate social responsibility.

Fionn Yaxley, MA, Victoria, BC

Board of Directors

Fionn Yaxley, MA, Victoria, BC

Fionn Yaxley has over 15 years of experience working in the communication field with most of it focused on working for non-profits. She fell in love with wordsmithing early and charted an educational path into the field of marketing and communications. Fionn received her bachelor’s degree from the University of Victoria and completed her Master of Arts in Professional Communication at Royal Roads. Writing and a strong interest in advocating for non-profits have taken precedence in her career choices.

Always keen to learn, project management, business administration, sustainability management, leadership, and event planning were added to her educational achievements. Wholly committed to championing causes she believes in, Fionn has spent her career finding innovative ways to share information with the support of her interests in photography, film, design, writing, and social media. Fionn joined the CPRS Foundation board in 2022 and sits on the Communications Committee.

Simon Yackulic, APR, Edmonton, AB

Board of Directors

Simon Yackulic, APR, Edmonton, AB

Simon earned his Accreditation in Public Relations (APR) and is the Communication’s Director for Parkland County, one of the largest (in both size and population) rural municipalities in Alberta. Simon leads a team of professionals who serve as the welcoming public face of the County and undertake promotional and advertising activities, issues management, media relations efforts and provide support for County leadership on high-profile events and announcements. When disaster strikes, he serves as lead Public Information Officer in the emergency operations centre.

Simon previously worked for the Government of Alberta in the Communications and Public Engagement department and in the Public Service Commission. On the media side, he previously served as the Publisher of The Yards, central Edmonton’s award-winning news magazine. Outside of work, he has volunteered on the media crew of Edmonton’s folk music festival and as a director on the board of Edmonton’s Wîhkwêntôwin Community League.

Rebecca Parry, PRK, Regina, SK

Board of Directors

Rebecca Parry, PRK, Regina, SK

Rebecca Parry is a passionate, community minded communications professional. Her background working with non-profits and regulatory agencies has provided her with an abundance of skills in stakeholder relations. She is known for redesigning the way things are done and how events are held using her creative mindset that anything is possible, and nothing is normal! Her passion for event planning and her attention to detail will leave you wanting more.

Rebecca is an outgoing leader who is not afraid of trying new things to create emotional and passionate responses from others. She is fueled by the ability to make the world a better place one day at a time. She is an avid volunteer in the community and believes in giving back.

Rebecca’s proudest achievement in life is surviving the adventures of raising four active boys! She is currently the Account Manager for Adeputus Marketing, overall deadline crusher and multitasking queen.

Julia White, Vancouver, BC

Board of Directors

Julia White, Vancouver, BC

Julia is a communications and marketing leader with over 20 years of experience driving strategic brand positioning, public relations, and stakeholder engagement in the finance and life sciences sectors. Known for her strategic vision and ability to translate complex ideas into powerful stories, she is a trusted leader in corporate communications. Currently, Julia is a senior executive in external affairs and communications for a financial institution where she leads initiatives that drive business growth by connecting diverse communities with financial services, ensuring inclusive and impactful engagement.

Newsroom

Michelle James, MA, APR,
Chair
info@cprsfoundation.ca

Annual Reports

Annual Report 2023-2024 NEW!
Annual Report 2022-2023
Annual Report 2021-2022
Annual Report 2020-2021
Annual Report 2019-2020
Annual Report 2018-2019
Annual Report 2017-2018